A Digital Strategist, Data-Driven Storyteller, Air Drummer, Filmmaker
England, UK
a curious senior digital leader with international experience in GLOBAL brands'; on a mission to continuously innovate customer and brand experiences, using data-driven actionable insights.
This is me
With 20 years of experience managing international brands such as Honda, Gallagher Insurance, Toyota, and IKEA, I have expertly handled marketing budgets up to $6 million. My expertise lies in crafting and executing innovative digital transformation strategies, leading cross-functional global teams, and driving digital operational excellence. I am KPI and ROI focused, with a unique blend of agency and brand operations experience. Above all, I have a deep curiosity about the evolving nature of human interaction in the digital world.
Integrated Marketing Strategy Brand Management Social Media Strategy Content Strategy B2B Marketing Budget Management Stakeholder management Data-driven marketing Analytics and data research Customer journey process mapping Paid social Programmatic advertising Mobile search Search Engine Optimisation (SEO) Paid Search (SEM) Re-marketing PR CRM & Social CRM Email marketing automation Conversion rate optimisation (CRO) PDCA - continuous improvement Digital trends & training Managing digital teams Managing global agencies
I have 10 years of agency and 10 years of brand operations experience.
10 years of my agency experience gave me the opportunity, as a Digital Account Director, to lead digital research -> understand customer insights -> develop strong brand strategies with digital & data at the heart of everything -> develop 360 degree integrated campaigns. This resulted in: increase in brand awareness, delivering innovative digital experiences and driving qualified leads, most importantly, be profitable. Some of the global brands I worked for are Johnsons & Johnsons, Nestle, HP, Coca-cola and more, while leading a team of 15 direct reports.
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The last 10 years had me working directly for brands like Gallagher Insurance, Toyota, Lexus, IKEA, Marks&Spencer, (and more).
As Director of Marketing at the world’s second-largest insurance broker - Gallagher Insurance, I am responsible to drive digital transformation and demand for the SME and Digital Distribution - UK Retail Division.
Reporting directly to the Managing Director, my key achievements include:
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Grew the Motor Trade Road Risk new business by 23% YOY, achieving an ROI of 2.6.
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Reinvigorated Gallagher insurance products for SME audiences, reaching an ROI of 2.6.
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Conducted the first-ever UK customer research, shaping the Gallagher Home proposition and influencing other businesses within the organization.
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Rebuilt the Trust Pilot feedback process, raising ratings from 2.1 to 4.6 in four months.
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Developed an extensive CRM strategy with 23 unique user cases which were deployed across 5 brands within Gallagher business
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Managed a team of marketing managers across various brands and also responsible for maintaining relationships with agencies, suppliers, and affinity partners.
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